Rhubaia launches sustainable workwear and AI virtual closet app

By AI, Created 10:08 AM UTC, May 20, 2026, /AGP/ – Rhubaia, a Calgary fashion-tech startup founded by Lacey Cadieux-McLean, has launched a sustainable women’s professional clothing line and an AI-powered virtual closet app. The company is targeting hybrid-work shoppers with eco-conscious apparel, outfit planning tools, and global app availability.

Why it matters: - Rhubaia is pairing sustainable workwear with digital wardrobe software to target professionals who want clothing that aligns with environmental values and daily life. - The launch reflects growing consumer pressure on fashion brands to reduce textile waste and limit exposure to potentially harmful materials in conventional clothing. - The company is also betting that AI tools can make wardrobes easier to use, more collaborative, and less wasteful.

What happened: - Rhubaia officially launched its sustainable women’s professional clothing line and AI-powered virtual closet app on May 5, 2026. - The company is based in Calgary, Alberta, Canada, and was founded by entrepreneur Lacey Cadieux-McLean. - Rhubaia was built for professionals navigating hybrid work lifestyles. - The apparel line is currently available in Canada, the United States, the European Union, the United Kingdom and Australia. - The mobile app will roll out globally through major app platforms, beginning in North America. - The app is expected to reach about 175 countries on iOS and 190 countries on Android over the coming months.

The details: - Rhubaia’s clothing line uses sustainable, sustainably sourced materials. - The apparel focuses on timeless, versatile professional designs. - The company says the wardrobe technology is meant to promote more efficient use of clothing. - The virtual closet platform goes beyond standard organization apps and emphasizes connection and collaboration. - Key app features include AI-generated outfit recommendations, digital wardrobe planning, and collaborative closet sharing with friends, stylists or assistants. - The app also includes life-like avatars and digital copies of clothes designed to help users picture outfits on themselves before leaving home. - Rhubaia says the tools are intended to reduce decision fatigue and increase outfit utilization. - Rhubaia’s apparel ships to 31 countries, including Canada, the United States, the United Kingdom, the European Union and Australia. - Cadieux-McLean said the company was built on the belief that professional clothing should support wellbeing, not compromise it. - Cadieux-McLean said Rhubaia is designed to help people feel confident, connected and aligned with their values.

Between the lines: - Rhubaia is positioning itself at the intersection of fashion, sustainability and personal productivity, rather than selling clothing alone. - The combination of physical apparel and an AI wardrobe platform suggests a broader strategy to keep users inside one ecosystem. - Cadieux-McLean’s background in technology, entrepreneurship, creative industries and publishing appears to shape that blended product approach. - The launch narrative also taps into a broader shift in fashion toward tools that promise fewer purchases, better outfit planning and more intentional consumption.

What’s next: - Rhubaia plans to add additional seasonal collections. - The company also plans enhanced AI personalization, virtual try-on technology and expanded digital wardrobe features. - App availability will continue to roll out across 175-plus iOS markets and 190-plus Android markets in the coming months. - Physical clothing availability is set to expand alongside the company’s digital reach.

The bottom line: - Rhubaia is trying to redefine professional style as both sustainable and software-driven, using AI to make wardrobes more useful and less wasteful. - More information is available on Rhubaia’s website.